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独立系のホテリエのための、実務の記録。カウンターに立ち、料金を決め、帳簿を合わせてきた人たちが書いています。読んで、広めて、そして反論してください。

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検索結果 “OTAs”.

An AI assistant answers a question about a quiet hotel in Sitges with parking, and the independent property in its short list is highlighted with a Book direct button
Playbook·16分

AI visibility for hotels: how to get your property recommended by ChatGPT, Gemini and Google

More guests now ask ChatGPT, Gemini or Google's AI Mode where to stay, and get a handful of names back. Most independent hotels are never one of them. Here is how AI picks hotels, and eight steps to get yours named and booked direct.

TribiiTribii
2026年10月22日
The words "Booked in the conversation" next to an AI chat where a guest asks for a quiet room and books it, with the hotel as merchant of record
Industry notes·14分

UCP for hotels: the Universal Commerce Protocol and the future of online booking

Google and the biggest names in travel have written a shared language that lets AI assistants book a hotel room inside a conversation. It is called UCP. Here is what it is, who keeps the guest, and what independent hotels should do before it reaches Europe.

TribiiTribii
2026年10月19日
The words "One plug for every AI" next to hotel rates, rooms, reservations and guests connecting through one MCP plug to ChatGPT, Claude, Gemini and Perplexity
Playbook·13分

MCP for hotels: how AI assistants will find, sell and help run your property

ChatGPT, Claude and Google can now read live hotel prices, and some can take a booking. The standard behind it is called MCP. Here is what it is, what it changes for a small hotel's visibility and daily work, and what to do about it now.

TribiiTribii
2026年10月15日
A dictionary-style card defining "net rate", next to labels for other OTA terms such as commissionable, BAR, merchant model and narrow parity
Playbook·8分

OTA terms explained: a plain-language glossary for independent hotels

Commissionable rate, net rate, merchant model, narrow parity. The words in your OTA contract, explained in plain language, with what each one means for your money.

TribiiTribii
2026年10月09日
The words "Commission is only the first line" next to a receipt for one OTA booking on a room priced at €100, where the hotel keeps €69.75
Playbook·8分

The real cost of an OTA booking: commission is only the first line

Most hoteliers know their commission rate. Few know their effective rate. Here are the other lines on every OTA booking, and how to work out what a room really costs you to sell in 2027.

TribiiTribii
2026年10月03日
The words "New in Tribii" on a mint background, with a green tag reading "What's new: September"
Product diaries·6分

What's new in Tribii: September 2026

A team that sets up Tribii for you, guest messages that send themselves, and iCal calendar sync on Pro as a lighter, more affordable alternative to the channel manager. Here is everything new this month.

TribiiTribii
2026年10月01日
The words "€1 in every €5" above five one-euro coins, the first one green and labelled Expedia
Playbook·10分

How much commission does Expedia take? The 2026 guide for independent hotels

Expedia's headline commission is only the start. Here is what a booking really costs once you add the payment model, the visibility tools and the card fees, and how to pay less in 2027.

TribiiTribii
2026年9月30日
"Same price everywhere" struck through, above an OTA price of €120 and a direct price tag of €110 for 2027
Industry notes·9分

Rate parity is gone in Europe. How to price your direct rate for 2027

Booking.com can no longer make you match its price on your own website. Most small hotels still do. Here is what the law allows, what the algorithm might not, and how to set a direct rate for 2027 that pays.

TribiiTribii
2026年9月27日
A hotel guest book card in forest green and mint, with a stay record detaching from an OTA booking and settling into the hotel's own guest list
Manifesto·17分

Own your guests

An OTA booking doesn't hand you a guest. It hands you a stay, and the OTA keeps the name, the email and the right to ever talk to that person again. Here's what that costs an independent hotel, and how Tribii is built on the opposite assumption.

TribiiTribii
2026年9月16日
What is a hotel PMS? A plain-language guide for independent hoteliers
Playbook·6分

What is a hotel PMS? A plain-language guide for independent hoteliers

Not a definition from a brochure. What the software actually does between 7am and midnight at a twenty-room property, and which words mean what.

TribiiTribii
2026年8月10日
How much does a hotel booking engine cost in 2026?
Playbook·6分

How much does a hotel booking engine cost in 2026?

Published prices, hidden tiers, and per-booking fees. What the market actually charges a small property, with every figure sourced and dated.

TribiiTribii
2026年7月31日
Do small hotels need a channel manager?
Playbook·6分

Do small hotels need a channel manager?

The honest answer is sometimes. Here is how to work out which sometimes you are in, using your own numbers rather than a vendor's.

TribiiTribii
2026年7月29日
Cloudbeds pricing for small hotels: what you will actually pay in 2026
Playbook·6分

Cloudbeds pricing for small hotels: what you will actually pay in 2026

Cloudbeds does not publish a price. Here is what is known, what is estimated, what to ask on the sales call, and when a small property is overpaying.

TribiiTribii
2026年7月24日
Channel manager vs booking engine: what a small hotel actually needs
Playbook·6分

Channel manager vs booking engine: what a small hotel actually needs

The two tools get sold together and confused constantly. One sells rooms on other people's websites. The other sells rooms on yours.

TribiiTribii
2026年7月22日
Illustration comparing OTA commission rates with Tribii's 0% commission on direct bookings
Industry notes·7分

OTA Commission Rates: What Booking.com, Expedia and Airbnb Really Charge

A plain-English breakdown of what the big booking sites really take, the fees they do not advertise, and how much a year of OTA bookings actually costs you.

TribiiTribii
2026年7月18日
Two browser tabs, Booking.com and the hotel's own website, with the direct rate lower and commission free.
Industry notes·11分

The Second Tab: Why Guests Find You on Booking.com and Book Somewhere Else

Most guests who book you directly found you on an OTA first. Here is what that second tab is worth, and why, after the EU killed rate parity, independent hotels can finally win it.

Daniel VidalDaniel Vidal
2026年7月07日
A hotelier at the front desk working on a single calm screen instead of a wall of open laptops and tabs
Industry notes·11分

One system, not twenty: the case for running your hotel on a single screen

How independent hotels ended up juggling a dozen disconnected tools, and what it looks like to put the whole house, guests included, on one.

Daniel VidalDaniel Vidal
2026年6月27日
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