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AI visibility for hotels: how to get your property recommended by ChatGPT, Gemini and Google
More guests now ask ChatGPT, Gemini or Google's AI Mode where to stay, and get a handful of names back. Most independent hotels are never one of them. Here is how AI picks hotels, and eight steps to get yours named and booked direct.

Booking.com Genius and Preferred Partner: what they really cost a small hotel
Genius and Preferred Partner are sold as growth tools. Both are also a price. Here is what each one costs an independent hotel, how to test whether it pays, and what to decide before 2027.

The real cost of an OTA booking: commission is only the first line
Most hoteliers know their commission rate. Few know their effective rate. Here are the other lines on every OTA booking, and how to work out what a room really costs you to sell in 2027.

Rate parity is gone in Europe. How to price your direct rate for 2027
Booking.com can no longer make you match its price on your own website. Most small hotels still do. Here is what the law allows, what the algorithm might not, and how to set a direct rate for 2027 that pays.

What is a hotel PMS? A plain-language guide for independent hoteliers
Not a definition from a brochure. What the software actually does between 7am and midnight at a twenty-room property, and which words mean what.

Do small hotels need a channel manager?
The honest answer is sometimes. Here is how to work out which sometimes you are in, using your own numbers rather than a vendor's.

Cloudbeds pricing for small hotels: what you will actually pay in 2026
Cloudbeds does not publish a price. Here is what is known, what is estimated, what to ask on the sales call, and when a small property is overpaying.

Channel manager vs booking engine: what a small hotel actually needs
The two tools get sold together and confused constantly. One sells rooms on other people's websites. The other sells rooms on yours.

Welcome to Tribii: a fairer deal for independent hotels
Who we are, where the idea came from, and why we're building a commission-free way for independent hotels to win direct bookings. A hello from the Tribii team.
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