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Αποτελέσματα για “Marketing”.
UCP for hotels: the Universal Commerce Protocol and the future of online booking
Google and the biggest names in travel have written a shared language that lets AI assistants book a hotel room inside a conversation. It is called UCP. Here is what it is, who keeps the guest, and what independent hotels should do before it reaches Europe.
Tribii
The real cost of an OTA booking: commission is only the first line
Most hoteliers know their commission rate. Few know their effective rate. Here are the other lines on every OTA booking, and how to work out what a room really costs you to sell in 2027.
Tribii
Own your guests
An OTA booking doesn't hand you a guest. It hands you a stay, and the OTA keeps the name, the email and the right to ever talk to that person again. Here's what that costs an independent hotel, and how Tribii is built on the opposite assumption.
Tribii
The street outside is part of your hotel
How guest messaging, local experiences and a traveller board turn a stay into three connections, and why one of them lands as a real line on the folio.
Daniel Vidal
Is there a truly free hotel PMS? What "free" covers in 2026
Three different things get called free hotel software, and only one of them is free in the way you mean. Here is how to tell them apart.
Tribii
Do small hotels need a channel manager?
The honest answer is sometimes. Here is how to work out which sometimes you are in, using your own numbers rather than a vendor's.
Tribii
Commission-free booking engine: what it really means
Every booking engine calls itself commission-free. The phrase is doing different work in each case, and only one version means what you think.
Tribii
Channel manager vs booking engine: what a small hotel actually needs
The two tools get sold together and confused constantly. One sells rooms on other people's websites. The other sells rooms on yours.
Tribii
How much commission does Booking.com take, and how to pay less
The headline rate is only part of the bill. Here is what you actually pay, what you can change, and what you cannot.
Tribii
The Second Tab: Why Guests Find You on Booking.com and Book Somewhere Else
Most guests who book you directly found you on an OTA first. Here is what that second tab is worth, and why, after the EU killed rate parity, independent hotels can finally win it.
Daniel Vidal
One system, not twenty: the case for running your hotel on a single screen
How independent hotels ended up juggling a dozen disconnected tools, and what it looks like to put the whole house, guests included, on one.
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