Poznámky z nezávislého domu.
Pracovní magazín pro nezávislé hoteliéry, psaný lidmi, kteří stáli za pultem, nastavovali ceny a vedli účetnictví. Čtěte, sdílejte, polemizujte s námi.
Výsledky pro “Conversion”.

How much commission does Booking.com take, and how to pay less
The headline rate is only part of the bill. Here is what you actually pay, what you can change, and what you cannot.

How to add a booking engine to your existing website
You do not need a new website. You need the page where a guest can finish. Here are the three ways to get one, and what to test before you launch.

Twelve ways to get more direct bookings at a small hotel
Ordered by return on effort, not by how impressive they sound. Most of these cost nothing and several take an afternoon.

The Second Tab: Why Guests Find You on Booking.com and Book Somewhere Else
Most guests who book you directly found you on an OTA first. Here is what that second tab is worth, and why, after the EU killed rate parity, independent hotels can finally win it.

One system, not twenty: the case for running your hotel on a single screen
How independent hotels ended up juggling a dozen disconnected tools, and what it looks like to put the whole house, guests included, on one.
Čtěte to jako první, ve své schránce.
Nové články, občas číslo, které stojí za to znát, a nápady, na které nemůžeme přestat myslet, posílané přímo vám. Žádný šum, jen ty dobré věci.