Notes from the independent house.
A working journal for independent hoteliers, written by people who have stood at the desk, set the rates, and balanced the books. Read, share, argue with us.
Results for “Conversion”.

How much commission does Booking.com take, and how to pay less
The headline rate is only part of the bill. Here is what you actually pay, what you can change, and what you cannot.

How to add a booking engine to your existing website
You do not need a new website. You need the page where a guest can finish. Here are the three ways to get one, and what to test before you launch.

Twelve ways to get more direct bookings at a small hotel
Ordered by return on effort, not by how impressive they sound. Most of these cost nothing and several take an afternoon.

The Second Tab: Why Guests Find You on Booking.com and Book Somewhere Else
Most guests who book you directly found you on an OTA first. Here is what that second tab is worth, and why, after the EU killed rate parity, independent hotels can finally win it.

One system, not twenty: the case for running your hotel on a single screen
How independent hotels ended up juggling a dozen disconnected tools, and what it looks like to put the whole house, guests included, on one.
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